Tokubetsu Na Mono

In this project, our objective was to establish a comprehensive creative direction that not only aligned with Tokubetsu Na Mono's business goals but also effectively resonated with the audience, forging an emotional connection. We began by brainstorming and outlining an overarching creative strategy. With this guiding vision, we created a unified consumer-oriented creative direction that encompassed various iterations of the brand logo, colors, elements, and typeface. This cohesive approach could be seamlessly applied to both the brand and its seasonal products, ensuring a consistent and impactful visual identity.