Cold Desert

Our primary goal in this project was to establish a comprehensive creative direction that not only aligned with Cold Desert's business objectives but also deeply resonated with the target audience, including avid runners and everyday runners. We embarked on a process of brainstorming and outlining an overarching creative strategy, aiming to forge an emotional connection through the brand's name and elements. Guided by this vision, we crafted a cohesive consumer-oriented creative direction, encompassing diverse iterations of the brand logo, colors, elements, and typeface. By seamlessly applying this unified approach across the brand and its products, we ensured a consistent and impactful visual identity that would attract and engage our target audience.